Why Do You Need a Hotel Consultant?
The presence of a hotel consultant can benefit hotel owners, firms, and individuals planning to start their new hotel or accommodation business on many levels. Shahedun Chowdhury and Team ensures all appropriate measures are being taken to uplift the hotel’s standards while saving costs. We can help introduce new ideas and implement needed enhancements of a particular organization that will benefit the business in the long run.
Guests-
A hotel consultant can help you efficiently apply some online and offline methods and strategies with the help of which you can captivate the attention of the customers. They initiate those extravagant segments that are likely to attract guests to the hotel.
Through these ideas, a hotel’s profile also gains a name in the industry. The more modern and updated a hotel presents itself to be in front of customers, word of mouth, and even the online reviews and feedback from guests, the hotel moves forward to making profits.
Profitability-
A hotel consultant also ensures a hotel gains the maximum profit possible, even from new additions. They make sure that the payments and service prices are being well maintained and are reasonable.
If the costs were to be high, they also make sure that the organization has high standards to support those costs. A hotel consultant helps in reaching better revenue by implementing yield management- which is setting a price with the anticipated revenue that is expected to be earned through the extravagant strategies being implied.
Reliable Staff-
With a hotel consultant, the hiring procedure is more reliable as they appoint deserving staff to work under the organization. As the maintenance of quality becomes an essential part of existing in a competitive market, reliable staff employment results in the best reviews from customers.
Establishing the Brand-
Besides official matters, getting established as a brand to the public is a major key to success and a lasting reputation in the market. A hotel consultant can help in uplifting the brand name on both the physical and online platforms.
Building a brand includes a connection and reputation both online and physically. Through networking, a consultant helps the hotel reach a renowned level. Customers usually get information about a hotel and its facilities online. Therefore, maintaining a good reputation on socials can have an impact, even on the number of guests a hotel receives.
It is essential to make it to the top searches and leave a long-lasting image for the crowd. Thus, a hotel consultant is known to have updated knowledge regarding the maintenance of social platforms, and he can help achieve that goal.
Maintenance of Online Platform-
It is needless to mention how important maintaining an online platform (digital presence) is. People these days’ access everything online, and when desiring to choose a hotel they prefer to check everything about it first. And being able to know everything online is the most convenient for them.
The official website of the hotel must have all the information that a potential guest might be seeking. Online platforms are likely to be more updated with knowledge of contemporary styles and standards that a hotel consultant will provide. It is essential to have an online presence and popularity.
Advertisement ideas provided by your hotel consultant need to be spread around on socials. Creating an appealing offer or showcasing the hotel’s facilities may result in a reputation itself.
Introducing New Technologies-
A hotel consultant engages the organization with new technologies to further contribute to a better output. They engage the hotel with software that looks over the costs, charges, bills, and salaries. It also helps the hotel maintain an updated outlook in the virtual platform.
Updates also include the hotel’s information being up-to-date every day- for example, rooms and suites available, restaurants, entertainment facilities, emergency healthcare facilities, nearby attractions, and more.
Running with the Contemporary Demand-
A hotel consultant will also lead the hotel to an approach that matches the contemporary demand, the ongoing market structure, and the public view. The hotel sector moves fast and has new competitions every day. If a hotel aims to survive in a competitive market, exceptional and new introductions and facilities need to be implemented. And with a hotel consultant, competing becomes easier.
More things you need to know-
How Do OTAs Work?
OTAs get associated with various hotels. Then they add information such as popularity rates, availability information, and images of the hotel, the rooms, their pool services, restaurants and more, within a platform (their website). They work as the middle man to help potential customers decide which hotel they desire to stay.
When searched for a hotel, along with desired filters by a potential customer, OTA lines up the best hotel that matches the customers’ demands, and if your hotel has it all, yours will come up as the first or among the first few results.
An OTA deals with the bookings and possible cancellations but has no power over changing any information about a hotel or its updates unless provided. Some popular OTA platforms- Airbnb, priceline.com, HRS, Booking.com, etc.
What is the Hotel Reservation System?
A hotel facilitates online bookings through a hotel reservation system application or software. A hotel consultant helps in choosing and implementing the best reservation system for the business model.
This kind of system helps keep a record and update of all the information that a guest’s stay requires. Starting from- check-in date, the number of people, expected arrival time, check out date, the room they have selected, the other facilities they have asked for, the facilities they engage in during their stay, their payment details, and more. Everything in one place.
Guestcentrix is one of the software that makes management of a hotel much easier because of its modular approach. There are more- Hotelogix, Viewpoint, eZee Absolute, and more.
What’s a Channel Manager, Let Your Hotel Consultant Guide You?
A channel manager is the kind of technology that allows you to have all your channels- your OTA and official website- well maintained and adjusted.
With the help of a channel manager, a hotel can sell all the rooms on the sites they have their bookings available. A channel manager also helps in the immediate update on the hotel’s website, even if it is in bulk. The job of a channel manager is also to help the OTA get reservations in a hotel with ease.
SiteMinder is a well-known and widely used channel manager. Other channel managers are Cloudbeds Channel Manager, Profitroom Channel Manager, etc.
Your Hotel Consultant will Help You with: Website and Online Booking Engine.
Online booking through websites helps you get connected to your desired hotel when you seek booking information. It also allows you to make reservations from the comfort of your home, before your stay at the hotel. Starting from setting a date you are going to reach there to the time you plan to stay, all can be set through online booking on the website.
What Are Corporate Bookings?
CBTS- Corporate Booking Tools help businesses by providing online services or products whenever a business needs them during a corporate trip. A hotel consultant can also help with these bookings.
Often, people stay at a hotel for a good amount of time when they are out on corporate trips, which requires fewer facilities, and thus the original rate gets lower. Hotels depended on corporate bookings for a long time due to Covid 19 pandemic, as general guests were not traveling and flights remained closed.
In this regard, a hotel consultant can help in getting good rates for corporates who have a minimum requirement. Corporate guests have the least interest in other facilitates a hotel provides. They associate with services that benefit their official matters.
What is Peak and off-peak period?
When deciding to travel, it is also important to know the season you are traveling in. Holidays such as school holidays, weekends, Christmas, New year’s Eve, Easter, and other festivals.
These peak seasons often have the highest number of guests. Based on peak seasons, people get aware that the chances of booked hotels are higher due to excessive traveling. Off-peak seasons on the other hand may have available rooms but may not be an ideal season to travel in. However, some prefer off-peak to experience a lesser crowd.
As customers can prefer either. A hotel consultant makes sure to implement hotel facilities that guests of both peak and off-peak seasons prefer.
Fixed vs Dynamic Pricing
Fixed Pricing, room rates are set and not changed in regular intervals. This help customers to accustomed to regular price. (For example, corporate bookings, government bookings, etc.)
Dynamic pricing is a fluctuating pricing method. These are likely to keep changing over time depending on demand and peak seasons.
With the help of a consultant, a hotel gets to pick the best pricing strategy for its firm. And that is likely to bring them revenue.
Google and Other Digital Advertising
Digital advertising is a strategy of advertising that has a target. It is a data-driven advertising plan to reach given customers. A hotel consultant can help in creating a digital footprint and online presence. This way, when searched for, the hotel can remain among the top searches.
Even though this is costly, and is likely to have more traffic. Traffic eventually does not result to be good for the hotel. However, a hotel consultant can make alterations to target a specific audience of a particular taste. He will help convert the traffic into revenue or somehow benefit the hotel’s overall earnings.
Government Bookings
This includes travel by officials, contractors, and consultants to undertake work duties at the direction of the employing entity. These bookings require rooms at a wholesale rate and have a different set of requirements during their stay.
Whenever there is a need to accommodate government bookings, a hotel consultant can help. He makes sure that all those requirements are in order. It has a huge impact on the image and reputation of the hotel.
To sum it all up, a hotel requires a consultant. A consultant will help maintain all the departments at ease and within a system. They help in managing time through technologies in places that require advancements.
Hotel businesses are growing and have many competitors. With the help of a hotel consultant, a firm/ organization can ensure a pathway to success.